Spotlight: Daniel Nowack

Daniel Nowack profile

What drives you?

I am driven by a fascination about the creative potential of entrepreneurship to solve the problems that really matter. With a great team on top of that, it’s just fun to go to work and build something that ideally leaves behind a somewhat better world than we inherited.

Biggest SocEnt trend you have seen in the last 5 years?

The maturity that the concept has achieved, not just recognizing but sorting it out and getting more serious about it. People are starting to wrap their heads around how to evaluate impact and consolidate as an industry. It has become less of a jungle.

At the same time, we have seen a lot of premature “celebrationists” who praised the success of social entrepreneurship before any results were assessed and created. When YSB/Grameen started we had to find a selling point in order to get the interest of corporates and the public with little substance. Now we are in a position to focus more on the things that really work. I think we should stay critical with ourselves and manage expectations. Social entrepreneurship is not a silver-bullet, it’s a great idea for now, let’s see what we can do. Undersell, over-deliver.

Currently reading

Reinventing Organisations, by Frederic Laloux (website)

Background

Daniel spent seven years in online marketing before he founded his own web development and online consultancy for SMEs. After a five-year stint as Financial Analyst, he joined Grameen Creative Lab and eventually Yunus Social Business in 2013. “During my time in Berlin I worked with an incubator where I experienced a lot of trial and error in business incubation. I designed a program, got a good sense for the reality of a startup entrepreneur and what kind of people you should try to attract (mentors and advisers, investors).”

twitter@Yunus_SB

 

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